Internet marketing is, in my opinion, the best response to age discrimination. When enough over-forty folks can tell their employers, “Take this job and…” you’ll see a whole new respect emerging from employers.
But you can’t just head for the Internet unprepared. Thousands (maybe millions) of people hear stories of Internet millionaires (or at least hundred-thousandaires). Those stories are mostly true. But don’t believe everything you read about 4-Hour Work Weeks and overnight success. To put it bluntly, those folks work their butts off, at least when they are starting out.
You also have to watch for scams and schemes. Recently a smart young woman signed up for one of my online copywriting workshop courses. She had invested thousands of dollars in a program that promised to get her started on the Internet. Now she was almost broke. When I looked at the company’s materials, I was horrified: a bunch of outdated Powerpoints.
The best way to avoid these scams is to do just what you’re doing now: read blogs and talk to people who have been on the Internet awhile. You won’t find these consultations cheap because Internet marketers have opportunity costs. That means they can always be doing something to earn more revenue, such as writing an article to promote themselves, developing a product or writing a sales letter. With the Internet, there is no downtime. Expect to pay for your training and skip shortcuts, which usually lead to outdated or incompete jnformation.
To help get started, I’ve put together some resources that operate with integrity. I remove names from the list when I have any negative experiences. See http://www.cathyrecommends.com
One of the biggest money sinks: unnecessary web design and development. These days you can get an Internet presence with a WordPress website. With a little training, you can put one together in just a few minutes.
If you are seriously considering an Internet business, especially a service, I recommend the course I took myself the Website Creation Workshop. http://budurl.com/regwp
I feel so strongly about this course that I’m offering a 30-minute consultation to anyone who signs up through my link. Christina teaches you how to use WP to build your business – not just the technical how-to part.