Aargh. It’s happening again.
There on Twitter were some posts promising access to articles with mouth-watering promises. “Get 7 
interviews in one week.” “Find a job in any economy.”
The “find a job” article consisted of stale cookie cutter advice, including advice to post on job boards. These days you must use job boards selectively and you certainly can’t count on them as your major source of jobs.
Many companies post for jobs that don’t exist. They’re not evil. They’re testing the waters to see what’s out there. Or they’ve filled the job but need to comply with EEO regulations to post. They may even conduct pseudo-interviews.
The article about getting 7 interviews suggests callling 100 companies a week. Ask to speak to someone with the power to hire. Then you are supposed to say, “Do you have vacancies? Need a hand with anything?”
Are they serious? Nowadays, networking has become much more sophisticated. You need a referral just to get past the gatekeepers.
Sadly, the writers of these articles reveal their own lack of qualifications to dispense career advice.
And as a caveat: A great deal of popular advice is targeted to lower-echelon employees. If you’re a mid-career professional, you have more to lose by following bad advice. Managers are supposed to know the unwritten rules of the game.