You have had enough with your old website!
Perhaps it is outdated and makes you come across as less professional than you’d like. Perhaps it does not generate enough leads. Perhaps it’s not user-friendly.
A new website, you think, will solve these problems.
You put together requirements and start looking for a designer. And that’s where the headaches begin.
It’s hard to choose a vendor as they’re all different. Some offer packages. Some work only with WordPress; some refuse to work with WordPress. Prices quoted are all over the map and it’s hard to compare, because each package offers something different.
You may not be familiar with the terms in a developer’s contract. For instance, a designer promises to “customize” your website. But when you ask about changing the layout, she says, “That’s another $250 because I need to hire a coder.”
SUCCESS looks like this …
Your message gets communicated effectively on your website.
You get a website that you’re proud to share and that begins attracting clients.
You get strong copy as well as visual impact.
The project goes smoothly.
Your website gets delivered on time.
The new website goes live and delivers noticeable results.
FAILURE looks like this …
Your resources don’t deliver as promised. Sometimes they disappear.
The project gets derailed because you discover you need another piece to make it work.
When the new website goes live, it fails to produce measurable results and everyone is disappointed.
You have a failed makeover.
Your 7-Step Website Makeover Planning Worksheet
1 – Which team members will be involved in your website makeover. Your VA? Your own coach? Other colleagues?
Even if others will be involved, make sure all direction goes through ONE person. The “too many cooks” problem has derailed many website makeovers. Many copywriters and designers charge extra when they deal with a team because there’s a lot more work involved – more meetings and more phone calls.
2 – What do you wish the website could do? What do you wish it would automate or simplify? ___________________________________________________
3 – If you were to choose one objective for the new website, what would it be? ___________________________________________________
4 – Identify 3 to 5 websites you like – what do you like about them?
5 – Who will maintain your website and make updates once the makeover is complete? Who will you call when something causes the website to look weird or stop functioning?
6 – How will you promote your website to get more traffic?
7 – Do you have any other requirements for the new website? For example:
Sales and Sign-Ups
___ Attract more targeted traffic
___ Convert more visitors into leads via lead magnets
___ Get more people to sign up for get-acquainted calls
___ Send a message to clarify your ideal clients and discourage others
___ Create a “Visitor to Client Trajectory” and guide visitors through it
___ Nurture leads
___ Reengage existing customers
___ Draw more attention to specific products and services
___ Make sure your visitors know the range of services you offer
___ Increase brand/product awareness in the marketplace
___ Achieve a more professional representation
___ Establish credibility and trust
___ Easily update new content
___ Communicate Unique Selling Proposition
If your first reaction is, “All of them!” identify up to 3 priorities for your website.
Next steps …
Are you having trouble answering these questions and/or identifying resources who can help within your time frame and budget? Are you too busy seeing clients to get involved?
Do you feel overwhelmed by the decisions you need to make?
I’m here to help! I offer a consultation that we can use to work through these questions and develop a detailed blueprint for your website.
About the Author – Cathy Goodwin
I’ve been marketing my services online for over a decade, attracting clients from all over the US and –
You get a full 60-90 minutes so we’re not pressed for time. I’ll read your materials ahead of time so we’ll hit the ground running. I won’t waste your time and you won’t waste my time.
We’ll have a productive consultation (and my clients tell me they enjoy our time together, too).
You will …
… identify specific ways your website can you reach your business goals
…uncover what makes you special in your market (sometimes known as your “fab factor” – what makes you fabulous)
…recognize how to capitalize on your strengths in a saturated market
…identify ways to package your services and gain maximum revenue from your skills and experience
…get all your questions answered
You’ll walk away energized, with action steps you can begin immediately.
You’ll get follow-up opportunities via email.
And the best part is …
…if you decide you’d like me to create your website (either just write the copy or deliver the whole enchilada, with my virtual team) you deduct the cost of your consultation.
Visit http://MyCopy.info/cc to sign up. Or visit http://CathyGoodwin.com/contact to ask questions.