Getting started with online marketing means deciding between two types of business. Will you offer a service that helps others? In other words, will you get paid for doing work and interacting with clients? Or will you create products and sell them to others?
Today we will explore getting started by offering a service.
For example, let’s say you are a fitness trainer who understands how your clients struggle wih weight loss. You can decide to coach clients by phone and email, assuming you make sure you have the necessary licensing. Health coaching has become a popular field and you may find a home there.
Your challenge is to make sure prospective clients are searching for you online. Alternatively, you can engage in live networking and use your online presence to give prospects more information.
But suppose you have absolutely no idea what you want to do. You just know that you want to get started with a service.
One of the best ways to begin your new business is to become a Virtual Assistant. Work with experienced business owners. Discover how they run their operations. You’ll pick up a wealth of knowledge, on their dime.
Some people view a Virtual Assistant as a Virtual Secretary or Assistant. That is completely inaccurate.
In reality, these VAs are independent contractors who offer a service. They might install or update blogs, maintain websites, track appointments, handle all customer service, and a whole lot more. Some specialize in shopping carts, video or another technical area. Some do nothing but keep a coach’s appointment schedule.
One way to fast-track is to learn a process inside out. You might choose WordPress, an email marketing system, a shopping cart system, social media, or the newest kid on the block – Periscope. Choose something that’s popular, that takes a little time to learn and that many people are using.
If the term “Assistant” stops you cold, you can call yourself something else. You can be a Concierge, Project Manager, or Technical Support Pro.
Of course, any service business is…a business. You will learn how to promote yourself, deal with clients and create packages with appropriate pricing. If you’re wise and lucky, you will learn a lot from the folks you work with. One of my own former assistants created her own lucrative technology support company.
“But that’s not what I really want to do!”
Probably true. Very few people imagine working online, let alone as a VA.
It’s important to remember that your first online project – especially in a service business – won’t be your last. Most people change their business offerings, niche and/or services within two to five years.
Virtual assistants earn well. The low end begins at $20-25 an hour and some assistants earn $50 – 150. They’re specialized and they’re in demand. This goal is not unrealistic for anyone who’s willing to invest the time to learn not just skills but also marketing.