In marketing we focus a great deal on finding your niche – that special sweet spot of the market where your ideal prospects meet.
A job search is nothing more than a form of marketing – a particularly tough challenge because you are marketing yourself. You are forced to go against everything you’ve learned about being humble, not bragging and a lot more.
One important part of any marketing campaign (and one of the hardest) involves choosing a target and setting a goal. Most of us are afraid of closing off opportunities by being too narrow. The truth is that you are more likely to achieve your career goals when you set specific, clear objectives. I encourage my clients to tweak their resumes for each position they seek. Often you can just make a few changes in the objective, modify your key bullet points and emphasize different components of your experience.
Here’s an article that reinforces the need for identifying specific goals.
And if you have trouble with self-promotion, check out my guide – Bragging 101, the course you didn’t take in graduate school. Just $17.
Click here to learn more.