In the Chronicle of Higher Education, a newspaper targeted to anyone even remotely connected to academia, Brandon Withrow ponders this question in an article “Not Your Father’s PhD.” You can read it here.

I would agree with those who say you’ll be better equipped to work with today’s students if you understand modern techo-tools. One of my friends dismisses blogs as “just diaries.” And he teaches a course in internet marketing!

One thing: This post contains advice to blog readers. I don’t think you can advise visitors on how to approach your blog. I encourage my own readers and clients to err on the side of caution.

But you never know. When you’re edgy enough to turn off some readers, most likely you’ll also attract kindred spirits. When I was an academic, my “Personal” section read “Single with 2 cats.” Always good for a chuckle on interview days…and I got jobs.