While Facebook has become the stomping ground for solo-preneurs and social young people, LinkedIn remains strictly for business. Read a recent New York Times article about LinkedIn.
The Times article alludes to the edgy balance you have to maintain these days as a corporate executive. On the one hand, these days you’re really working for yourself. You can’t depend on the company to protect you. It’s like being a solo-preneur with just one client: a dangerous position for a business owner.
So using tools like Linkedin and Facebook can help you target a diverse customer base — plan your next move before you need it.
